Time Savvy Attorneys | Time Management for Attorneys and Lawyers | Attorney Marketing » marketing your practice http://timesavvyattorneys.com Mon, 26 Jul 2010 11:00:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How To Use Your Social Networking Time Wisely http://timesavvyattorneys.com/blog/how-to-use-your-social-networking-time-wisely/ http://timesavvyattorneys.com/blog/how-to-use-your-social-networking-time-wisely/#comments Fri, 18 Dec 2009 02:46:39 +0000 bill http://timesavvyattorneys.com/?p=822 You probably already know that growing your presence on Facebook, Twitter and in virtual legal communities such as JD Supra can help you better market your practice.  But you’re also wondering where you’re going to find the time to spend on these new outlets and what’s the best use of your limited time.

The answer lies more in how you apportion the time that you have, rather than which social media you choose to use.  New Media Guru Chris Brogan suggests the following formula: (http://pluggedinlawyer.com/2009/11/20/social-media-time-management-for-lawyers/ )

–Spend one-quarter of your time listening to your network (i.e. reading posts, articles etc.)

–Spend one-half of your time engaging within your network (i.e. sharing posts and commenting.)

–Spend one-quarter of your time creating new content (i.e. blogging, creating videos or audio.)

The logic is that the more familiar you are with the community and the issues being discussed, the more you’ll be able to add value to the conversation.  And that, in turn, can lead to getting referrals.

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